It was part of a well-coordinated project backed by the EU to boost tourism in the central coast destinations, known for the UNESCO World Heritage sites of Hue Citadel, Hoi An Ancient Town and My Son Sanctuary, as well as tropical beaches and national parks.
“We chose the name The Essence of Vietnam because the area is located in the central region and is home to world heritage sites and beautiful beaches,” Tran Chi Cuong, deputy director of Da Nang Tourism Department, was quoted by The Saigon Times as saying.
Da Nang, Quang Nam and Thua Thien-Hue have been sharing stalls at several travel fairs recently, he added.
A corner of Hoi An Town in Quang Nam Province. Photo credit: Dao Loan/The Saigon Times
Cuong said the new project will also connect nearby localities and promised there will be "new and diverse tourism products."
According to the General Statistics Office of Vietnam, the country attracted nearly 900,000 international visitors in August, up 34.4 percent from a year ago.
Nearly 6.5 million visitors have come to Vietnam so far this year, an increase of 25.4 percent from the same period last year. Significant increases were reported from major source markets including Hong Kong, China, South Korea, Thailand, Laos, New Zealand, Russia, Sweden and Japan.